Storytelling
Crafting thought leadership for Quantis
The challenge
Getting ideas out of the heads of busy execs, on to the page and out into the ether. That’s something we do all the time for our clients.
For Quantis, one of the world’s fastest growing sustainability consultancies, asked us to ghost write a piece of thought leadership for John Willard, the firm’s US Finance Sector Lead and Senior Sustainability Strategist.
The solution
We thoroughly enjoyed jumping into this one, exploring the current appetite to stall corporate progress on all the good stuff when the world faces turmoil, and unearthing Quantis’ strategic advice for what companies must do (and not do) in times of crisis.
Our favourite line from this piece: “Large, heavy tankers are often more difficult, expensive and time-consuming to get back up to speed when their engines have been switched off and they’ve been treading water in open seas. It’s the same with efforts to drive corporate sustainability. There’s simply no time to leave sustainability idling in times of crisis.”
The result
This is the result.
Content creation
A flagship editorial product for Stockholm Environment Institute
The challenge
A joint initiative between the Stockholm Environment Institute and Global Canopy, Trase is pioneering efforts to map and visualise sustainable supply chain impacts.
The Trase executive team needed a vehicle to showcase the stories it has unearthed and to present the findings of its numerous analysts from Europe and South America.
The solution
We joined the Trase team to provide an extension of its communications team.
We led the creation, development and management of the Trase Yearbook, an digital and interactive online storybook that brings the data to life.
This involved managing the entire editorial process, liaising with an extensive team of writers, visual designers and analysts worldwide.
The result
You can immerse yourself in the Yearbook here.
Storytelling
Powerful storytelling of youth innovation for Unilever
The challenge
Every year, the consumer goods giant celebrates the very best young people with ideas that are creating powerful change.
Hundreds enter and only eight winners are chosen. Unilever needed to tell the stories of these young people in a way that resonated with multiple audiences, across the business, in the media and to a wider stakeholder base.
The solution
Invited to watch the finalists pitch to senior execs within Unilever, we crafted a series of short, snappy and personal human interest stories to showcase the very best ideas in sustainability.
The stories we created were punchy, powerful and short – perfect for SEO purposes, social media outreach, and mainstream media attention. The stories were used widely throughout the year to engage a wide range of stakeholders, including as a tool to get their Unilever’s own people excited.
The result
Check out the stories here.
Content creation
A compelling annual document of progress for FSC International
The challenge
As one of the world’s best known sustainability certification and standards organisation, FSC has a global network of partners, workers and members all doing great work to advance responsible forest management.
Each year, the organisation must pull together examples, information and data to explain the progress it is making.
The solution
The brief was clear. The task, incredibly complex. We spent three months working with FSC International. Our job: to create both an annual report showcasing the organisation’s many and varied successes and projects over the last 12 months, in both print and digital format.
This included copywriting, editing and content collation, editorial design layout, infographic creation, image sourcing, collaborating with external digital designers and project management.
The result
Check out the FSC Annual Report we developed.
