Crafting thought leadership for Quantis

Getting ideas out of the heads of busy execs, on to the page and out into the ether. That’s something we do all the time for our clients.

For Quantis, one of the world’s fastest growing sustainability consultancies, asked us to ghost write a piece of thought leadership for John Willard, the firm’s US Finance Sector Lead and Senior Sustainability Strategist.

This is the result.

We thoroughly enjoyed jumping into this one, exploring the current appetite to stall corporate progress on all the good stuff when the world faces turmoil, and unearthing Quantis’ strategic advice for what companies must do (and not do) in times of crisis.

Our favourite line from this piece: “Large, heavy tankers are often more difficult, expensive and time-consuming to get back up to speed when their engines have been switched off and they’ve been treading water in open seas. It’s the same with efforts to drive corporate sustainability. There’s simply no time to leave sustainability idling in times of crisis.”

Check it out.