Keep your sustainability messages simple. Here’s how

Do your customers understand or care about sustainability issues? And do they know what your business is doing about it?

Sustainability is a vast and complex issue for many organisations and their comms teams – analysis from Bain & Company has shown 90 per cent of brands do not embed sustainability frequently in their communications.

So, I was invited to discuss it as part of a webinar organised by Media First, a specialist media training company run by James White– an old pal from my university days.

I was joined on the panel by Lisa Sanders, head of communications and marketing at the Kier Group.

Check out the hour-long video and you will learn:

• How you can communicate something so broad and complex, with targets often decades away, and make it meaningful

• How brands can go beyond bold pledges, show they are taking action and persuade consumers to change their behaviour.

• How to build compelling sustainability stories and messages.

• How to avoid greenwashing.

• Why sustainability matters to the Kier Group and how it is communicating its message.

Click the image below to watch the recording